Much Dutch love

I enjoy the kids at the local Dutch Bros. coffee stop. I say kids. They're grown.

They're cheerful! Happy, upbeat music filters out the windows. They call "sweetheart!" and "love" and "dude!" with enthusiasm, even at 7 a.m. What a bright spot.

The skeptic that sits on my shoulder and whispers in my ear said: Hmph. They're probably paid to, so it doesn't count.

Great customer service is rare enough that I looked the business up online. Here is what I found ...

Here at Dutch Bros., we're all about being positive and lovin' life. That's why when we came across the "Optimist's Creed," we decided to adopt it as our own and rename it the Dutch Creed. We like to close our manager meetings with it because it helps us keep a positive outlook on life. We strive to pass the good vibes on to our employees and customers through leadership within our company, and customer service. Check it out; it just might change your state-of-mind:
To be so strong that nothing can disturb your peace of mind.

To talk health, happiness and prosperity
to every person you meet.

To make all your friends feel
there is something in them.

To look at the sunny side of everything
and make your optimism come true.

To think only the best, to work only for the
best and expect only the best.

To be just as enthusiastic about the success
of others as you are about your own.

To forget the mistakes of the past and press
on to the greater achievements of the future.

To wear a cheerful countenance at all times
and give every living creature you meet a smile.

To give so much time to the improvement of yourself
that you have no time to criticize others.

To be too large for worry, too noble for anger,
too strong for fear, and too happy to permit
the presence of trouble.

It does change your state of mind -- along with the large vanilla latte, quadruple shots. You go, kids. You're great.

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